vogue is lazy if not out of ideas

Cameron Diaz Vogue US June 2009.preview

another issue of letdown from vogue. it has been like this for many times now. after the march issue (with mrs. obama on the cover – maybe the best one i’ve read so far) the following issues show lack of creativity and hard work.

the cover is beautiful – brightly green with plastic-smiling cameron diaz on it. i have nothing against her. i love most of her movies and i think she’s really funny. i blame the photographer for taking less-than-best picture of her. can’t the photo be taken when she’s at her natural self, as in no forced wide smile on her face? she is a 100 times better than that. 

the contents inside are weak. my favorite columns are still that, thank you, but just that. where’s more? one reason i subscribe to vogue is not only the glossy fashion spread but also horizon-expanding, eye-opening articles from witty, worldly and smart writers. their words are wisely and sophisticatedly crafted into the engaging story that you want to get lost into. 

i have always been fascinated by column ‘up front’ written by worldly authors. the articles are always good. this one is no exception. i enjoy the interview of cameron diaz and the piece on susan rice is inspiring. cameron diaz is beautiful in the photo shoot, with a few plastic posts but mostly natural and exquisite. 

that’s all worth mentioning in the issue. no more. just that. the magazine is as light as leather, substance and weight. fashion is scarce, scoop is scarce. index column is beautiful but not many. 

it seems like vogue people were too busy preparing for vacation or wedding. no one bothers to put some thoughts in their jobs anymore. why don’t they resign and let other people with real commitment and determination work there instead. 

judging from the way things are going, the next issue could be paper thin, and as empty as a skull.

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